Facebook was first, and started as a modest page conveying information about the reserve. Now it boasts a massive 55 000-strong picture gallery and daily updates to over 15 000 followers. Then, in early 2012, Kapama launched its YouTube page, offering some astounding wildlife video clips online - 65 000 viewings were recorded in the first year alone.
Last year, 2013, the wildly popular Lions of Kapama series started, with Southern Camp ranger Mike Duncan Powell. So far, there have been 12 episodes of remarkable lion footage and information aired - and 400 000 people viewed the series in under two months. When Mike left Southern Camp, rangers Jacques Jordaan and Garry Bruce took over and have brought out a series of their own: Wild Life of Kapama. The new series was a hit and Jacques and Garry have also continued to produce episodes 13 to 19 of Lions of Kapama, due to popular demand.
Kapama’s social media success is the result of pure passion, dedication and hard work. The photography of Jacques and Garry, along with photos by Almero Klingenberg from Buffalo Camp and Jacques (Jakes) du Toit from Kapama River Lodge, have together created a success story. Add to this 2 600 Twitter followers and 770 Instagram followers, and it’s clear that Kapama is very social indeed.
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